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BMW engages in the development, manufacture, and marketing of automobiles and motorcycles worldwide. The company operates in three segments: Automobiles, Motorcycles, and Financial services. The Automobiles segment develops, manufactures, assembles, and sells cars and off-road vehicles under the brands BMW, MINI, and Rolls-Royce, as well as spare parts and accessories. The Motorcycles segment manufactures, assembles, and sells BMW brand motorcycles, as well as spare parts and accessories. The Financial Services segment focuses primarily on leasing automobiles; providing loan finance for retail customers and dealers; accepting customer deposits; and insurance activities. BMW offers its motorcycles and automobiles through its branches, authorized dealers, and subsidiaries primarily in Germany, Europe, Americas, and Asia. The company was founded in 1916 and is headquartered in Munich, Germany. Full History >>


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